I've spent over two decades in marketing, working my way into senior leadership roles running multi-brand portfolios across international markets. I've set strategy, defended it in the boardroom, and carried the accountability when it landed, or didn't. That's the experience I now bring to businesses on a fractional basis, so you get executive-level thinking without needing a full-time executive.

Here's what that looks like in practice:

• Confident brand and portfolio decisions. I've built and defended brand positions in genuinely competitive, multi-market conditions — including holding a #1 category position in one of the toughest retail wine markets in the world.

• Real pace. I took a new product from concept to shelf in around 3 months, proof that speed and rigour aren't a trade-off when the process is right.

• Partnerships built to last. I've built and led a national partnership designed to deliver value over years, not a single campaign cycle.

• A steady hand with government, industry bodies and media. I've managed those relationships directly, including with New Zealand Trade & Enterprise, New Zealand Winegrowers, and the New Zealand Olympic Committee.

That's the kind of experience and thinking I bring to every fractional engagement. If it sounds like what your business needs, I'd love to hear from you.

Outside of work, you'll usually find me at one of the North Shore's beautiful beaches with my daughters, catching up with friends over dinner, or wandering the Auckland Art Gallery on a quiet afternoon.